Privacy Policy
Last Updated: October 1, 2025
This privacy notice for Willfully, LLC, a North Carolina limited liability company ("Willfully," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services (the "Services"), or when you visit our website at https://www.willfully.com/ (the “Site”), or any website of ours that links to this privacy notice, or engage with us in other related ways, including any sales, marketing, or events.
If you do not agree with our policies and practices, please do not visit the Site or use our Services. If you still have any questions or concerns, please contact us at support@willfully.com.
WE MAY MODIFY THIS POLICY AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE. MATERIAL CHANGES WILL BE CONSPICUOUSLY POSTED ON THE SITE OR OTHERWISE COMMUNICATED TO YOU.
IF YOU ARE A CALIFORNIA RESIDENT, PLEASE SEE THE YOUR CALIFORNIA PRIVACY RIGHTS SECTION IN SECTION 14 THIS POLICY FOR ADDITIONAL TERMS THAT MAY APPLY TO YOU.
1. WHAT IS PERSONAL INFORMATION?
“Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.
2. WHAT INFORMATION DO WE COLLECT?
In the below chart, we describe the types of Personal Information we may collect from or about you and how long we keep the Personal Information:
a. Identifiers
· Examples: Contact details, such as real name, alias, postal address, telephone or mobile contact number, device identifier, cookie ID, online identifier, Internet Protocol, address, username, and email address.
· Retention Period: We retain this information for 7 years after our business relationship with you has concluded and for so long as required for any other business or legal purpose.
b. Commercial Information
· Examples: Purchase History, financial details, and payment information like debit and credit card numbers. All credit and debit card data are provided directly to our PCI-compliant third-party processor (“Payment Processor”). We do not directly access, handle, or store your credit or debit card data. After completing your transaction, out payment processor provides us with the last four digits of your card number.
· Retention Period: We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purposes. We retain the last four digits of our card number for so long as you maintain an account with us; while we keep a business relationship with you; and for so long as required for any other business or legal purpose.
c. Internet Activity
· Examples: Online behavior, interest data, your browser and device information, and your interactions with our websites, applications, systems, and advertisements.
· Retention Period: We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose.
d. Geolocation
· Examples: We may gather your imprecise geolocation, like your country and city associated with your IP address, as well as location information provide by you in connection with the services being provided by us.
· Retention Period: We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose.
e. Audio and Video Recordings
· Examples: Images and audio, video or call recordings created in connection with our business activities.
· Retention Period: We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose.
f. Professional or Employment-Related Information
· Examples: Business contact details in order to provide you our services at a business level or job title, work history, and professional qualifications if you apply for a job with us.
· Retention Period: If hired, we keep this for 7 years after employment as required by law.
g. Education Information
· Examples: We may retain education information as part of your job application.
· Retention Period: If hired, we keep this for 7 years after employment as required by law.
h. Sensitive Personal Information
· Examples: Physical address, residence status, employer name and address, position at employer, work phone, employment interests, health information, and financial and asset information.
· Retention Period: We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose.
3. What are the Sources of Personal Information We Collect?
We collect Personal Information that: (i) you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, (ii) when you participate interact with the Services online, or (iii) from third-party sources.
Personal Information You Provide to Us. The Personal Information that we collect depends on the context of your interactions with the Site and the Services, the choices you make, and the products and features you use. We collect Personal Information you provide to us in the following ways:
· Orders and Inquiries. When you make inquiries, schedule a call, place an order, or when we process a return.
· Sales. When you request data through our Services.
· Accounts. Creating and managing your account.
· Communications. When you communicate with us, including by e-mail, live chat, regular mail, or phone; when you request our newsletter or subscribe to our calendar.
· Offers and Promotions. When you sign up for previews, offers, discounts, promotions and other electronic communications regarding our products.
· Ratings and Feedback. When you provide ratings and feedback in response to a survey or on our Site regarding our products or the Site.
· Site Visits: When you visit and use our Site.
· Sweepstakes. When you enter a sweepstakes, contest, or other promotion.
· Contact Us Form: We may retain your submitted webform, your messages and our responses.
· Events. When you attend one of our events.
· Job Applications. When you submit job application materials.
· Registration Form. When you register for a warranty with us.
Information Automatically Collected.
We automatically collect certain information when you visit, use, or navigate the Site and Services. This information may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Account Activity. If an online account is created through our Site, we may collect data about how you use (i) your online account, and (ii) the Site when you are logged into your account. For example, if you use the Site while signed into your online account, we will collect information on how you use your account and the Site.
Cookies & Other Tracking Technology. We use cookies and other tracking technologies (collectively “Cookies”) when you use our Site. To learn more about how we use Cookies and your options to limit the data collected from our Site, see Your Consumer Privacy Choices in Section 12 below.
Information Collected from Other Sources
We obtain data from various third-party companies and public sources. We may combine that data with Personal Information or other data we collect. This enhances our existing data about our customers (like adding address information), improves our ability to contact you, and enhances our marketing capabilities.
a. Affiliates
· Purpose of Collection and Use: Business Purposes
· Example: We may receive Personal Information with our parent company to protect our legal rights, for business purposes, for marketing and promotional purposes, to improve our Site and Services, to facilitate transactions and provide our Services.
· Category: All categories.
b. Payment Processors
· Purpose of Collection and Use: Facilitating Orders and Purchases
· Example: We use third parties to process any payments or financial transactions.
· Category: Identifies, Commercial Information, Sensitive Information
c. Analytics Providers
· Purpose of Collection and Use: Business Purposes
· Example: We may use third parties or service providers to help us understand the Site’s demographics and user preferences, and to evaluate the Site’s operations.
· Category: Identifiers, Commercial Information, Internet Activity
d. Social Media Companies
· Purpose of Collection and Use: Advertising
· Example: We may use Social Media companies to advertise our products to you.
· Category: Identifiers, Commercial Information, Internet Activity
4. WHY DO WE PROCESS YOUR INFORMATION?
We process your Personal Information for a variety of reasons, depending on how you interact with our Services, including:
a. Communication with you
· Example/Explanation: To response to your questions, requests, inquiries, comments, or concerns; to notify you of changes to our Terms (www.willfully.com/terms-of-service/) or this Policy; to provide promotional e-mails, calls, or texts; to keep your information current; to solicit feedback about our site and services; to provide customer service; and as you request or consent.
· Category: Identifiers, Commercial Information, Internet Activity, Audio and Visual Recordings
b. Facilitate Purchases and Deliver Products
· Example/Explanation: to help you place orders and make purchase; to process and fulfill your orders; to process payments; to process your returns and exchanges in compliance with our policies; to communicate with you about your purchase; and to provide Customer Service.
· Category: Identifiers, Commercial Information, Internet Activity, Sensitive Information
c. Business Purposes
· Examples/Explanation: To facilitate transactions; to inform our business strategies; to evaluate job applications; to understand the sites Demographics and user preferences; and to manage customer profiles.
· Category: Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation, Sensitive Information
d. Purpose of Collection and Use: Improve Our Products and Services
· Example/Explanation: To help us to choose what products we offer, offer you new products and improve our products and services.
· Category: Commercial Information, Internet Activity
e. Purpose of Collection and Use: Targeted Advertising, Marketing and Promotional Activities
· Example/Explanation: To serve target advertising to you about products we believe may be of interest to you; to notify you of new products and programs; posting videos on our YouTube channel; to customize content and to improve our ability to contact you; and to enhance our marketing capabilities, and to inform marketing and communication plans and strategies.
· Category: Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation, Audio and Visual Recordings
f. Purpose of Collection and Use: Perform Analytics
· Example/Explanation: To improve the content on the Site; to enhance users’ experience when visiting our Site; to customize the content and/or layout of the pages on our Site; to administer the Site; to generate statistical information; to monitor and analyze site traffic and usage patterns; and to prevent fraud, to investigate complaints and violations of our policies.
· Category: Identifiers, Internet Activity, Imprecise Geolocation
g. Site Management
· Example/Explanation: To operate and troubleshoot problems with the Site; to improve the content and functionality of the Site; to improve your experience when you visit the Site; to conduct statistical and other analyses of the Site; to develop and improve the content, materials, products, and services that we make available through the Site; to evaluate user needs, customize Site content, and improve your browsing experience; and to notify you of new features on our site.
· Category: Identifiers, Commercial Information, Internet Activity, Imprecise Geolocation
h. Legal Purposes and Protection Rights
· Example/Explanation: To protect our legal rights or interests, or those of third parties; to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site; to seek business, financial, or legal advice; and to respond to subpoenas, court orders and other legal processes.
· Category: Identifiers, Commercial Information, Imprecise Geolocation, Audio and visual recordings, Employment Information, Education Information, Sensitive Information
5. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In the list below, we explain (i) the types of Personal Information we share or disclose, (ii) with whom we share or disclose Personal Information, and (iii) for what purposes.
a. Government Officials and Law Enforcement
· Purpose: To comply with legal requirements, as ordered by a court or if we believe in good faith that the law requires it; to comply with laws or to enforce compliance with our Terms (www.willfully.com/terms-of-service/); to protect our Site, customers, or others; and to identify, contact, or bring a legal action against someone who may cause or be causing harm to you or us, or interfering with our information technology systems and equipment, your privacy or your property.
· Category: Identifiers, Commercial Information, Internet Activity, Employment Information, Education Information
b. Service Providers
· Purpose: To receive services in accordance with contractual provisions which require those service providers to protect your Personal Information; to process payments; to help us collect and analyze Personal Information for a Business Purpose; to identify website visitors in cooperation with internet service providers; to help us host and operate the Site; to improve the content and functionality of the Site; to provide public relations services; to provide email services; to provide data processing services; to help us communicate with you and provide customer service; to process job applications; to support or provide the security of the Site. We also share with service providers as indicated at the time and point of collection (or as was obvious at the time and point of collection).
· Category: Identifiers, Commercial Information, Internet Activity, Employment Information, Education Information, Sensitive Information
c. Third Party Advertising and Social Media Companies
· Purpose: To allow you to interface with between Social Media and our Site; to show you instructional and promotional videos on our YouTube channel; and to send you advertising for our products.
· Category: Identifiers, Commercial Information, Imprecise Geolocation, Audio and Video Recordings, Internet Activity
d. Professional Advisers
· Purpose: To receive advice from our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisor to us.
· Category: Identifiers, Commercial Information, Internet Activity, Audio and Video Recordings, Education Information, Employment Information, Sensitive Information
e. Parties to Business Transactions
· Purpose: We may share your Personal Information with an actual or prospective subsequent owner of our company, including at the time of a merger, acquisition, due diligence process, or sale of all or substantially all of our assets or stocks to a subsequent owner or operator.
· Category: Identifiers, Commercial Information, Internet Activity, Audio and Video Recordings, Education Information, Employment Information, Sensitive Information
6. DO WE COLLECT CHILDREN’S PERSONAL INFORMATION?
The Site and Services are not directed at children 18 years of age and under. We do not knowingly collect, use, or share Personal Information from children 18 or under. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.
7. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
The Site may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services, or applications. Accordingly, we do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services, or applications. The inclusion of a link towards a third-party website, service, or application does not imply an endorsement by us. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services, or applications that may be linked to or from the Services. You should review the policies of such third parties and contact them directly to respond to your questions.
8. How do we connect with you on Social Media?
We are active on social media, which may include LinkedIn, X, Facebook, YouTube and/or other social media platforms (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms. We may use the application programming interface (“API”) services to allow you to access Social Media content from our Site.
9. HOW DO WE HANDLE PERSONAL INFORMATION FROM OUTSIDE THE UNITED STATES?
If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the other jurisdictions.
10. HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented commercially reasonable technical and organizational security measures designed to protect the security of the Personal Information we process. If a breach of your Personal Information occurs, we will notify you of the breach if required under applicable law.
Although we will do our best to protect your personal information, we do not guarantee the security of personal information. You provide your personal information to and from our Services at your own risk.
11. ANALYTICS AND INTEREST-BASED ADVERTISING TOOLS
We use cookies when you use our Site. A cookie is a small text file that our Site saves onto your computer or device when you use the Site that allows the Site to remember your actions and preferences and recognize you or your browser. Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage (together with cookies, “Cookies”).
A first-party Cookie allows your web browser to talk to the actual Site that you are visiting (i.e., this Site). A third-party Cookie allows your web browser to talk to a third-party provider providing services or features on the Site you are visiting.
We describe below some of the tools we use on our Site to collect information, including Personal Information for Targeted Advertising and Analytics, and the options those tools provide to you to limit the use of remarketing or analytics for those tools.
Analytics
· Google Analytics and Its Advertising Features. We have enabled and implemented the Google Analytics, Google Tag Manager, and Google DoubleClick. To prevent this data from being used by Google, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics opt-out browser add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. Opting out will not affect your use of the Site. For more information on how Google uses Personal Information, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ sites or apps.
· Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). To find out more about Google’s Privacy Policy, please refer to this link. We obtain and store on your device ("cache") your location. You may revoke your consent anytime by contacting us at the contact details provided at the end of this document.
Targeted Advertising
· Social Media Custom Audiences. We may use the remarketing services of certain Social Media on our website to deliver targeted advertisements to website visitors across those Social Meda platforms based on email addresses that we have collected. You may learn more about the Social Media terms of use and privacy policies by reviewing each Social Media’s policies directly.
12. YOUr CONSUMER PRIVACY CHOICES
Below, we describe ways for you to exercise control over your Personal Data online, generally, and when you interact with us.
Update Your Contact Information: You may update your contact information and communication preferences by contacting us as described below.
Delete Cookies on Your Browser: Most browsers automatically accept cookies. You can disable this function by changing your browser settings but disabling cookies may impact your use and enjoyment of the Site. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site. You can manually delete persistent Cookies, or Cookies that track your activity across websites, through your browser settings.
Configure Your Device: The electronic device you use to access the Site may offer additional privacy settings; please see the device settings for details. Please note that even if you opt-out of receiving interest-based advertising, you will still receive advertisements, but they will be more general in nature.
Manage Your Cookie Preferences on the Site. When you visit the Site, you can choose whether to enable non-essential Cookies. Please note that some features of the Site will not function if you disable certain Cookies.
Consumer Resources: To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us at support@willfully.com. Opting out of marketing messages does not opt you out of service-related messages related to your account, your service requests, or other non-marketing purposes.
13. CONTACT US
If you have questions or comments about your privacy rights, you may email us at support@willfully.com.
14. TERMS APPLICABLE TO CALIFORNIA RESIDENTS ONLY - INCLUDING YOUR CALIFORNIA PRIVACY RIGHTS
Under the California Consumer Privacy Act, as amended including by the California Privacy Rights Act, ("CCPA") California residents have additional rights with regard to their Personal Information. We have provided a summary of those rights below. Please note that these rights are subject to certain exceptions under the law. In the event of a conflict between this Section and the remainder of this Policy, this Section shall take precedence for those California residents. Certain capitalized terms not defined in this Policy have the meanings set forth in the CCPA.
· Categories of Personal Information Sold or Shared
In the last 12 months we sold, shared, released, disclosed, disseminated, made available, transferred, or communicated the following categories of Personal Information to certain third parties. See the section above titled “Categories of Personal Information We Collect” for more detail on the type of Personal Information in each category.
Identifiers
Commercial Information
Internet Activity
Audio and Visual Recordings
Imprecise Geolocation
· Categories of Personal Information Disclosed for a Business Purpose
In the last 12 months we disclosed the following categories of Personal Information for our or one of our service provider’s operational purposes. See the section above titled “Categories of Personal Information We Collect” for more detail on the type of Personal Information in each category.
Identifiers
Commercial Information
Internet Activity
Imprecise Geolocation
Audio or Visual Recordings
Employment Information
Education Information
· Sharing of Personal Information
In the last 12 months, we have not Sold Personal Information to a third party for monetary compensation. We have shared your Personal Information for the purposes of targeted advertising or analytics.
· We Use and Disclose Sensitive Information
We use or disclose your Sensitive Information, as defined in the CCPA, with our service providers if you apply to receive our financing and insurance services.
Subject to certain limitations such as (a) exceptions permitted by applicable law and (b) verification of your identity, you may exercise the following rights with regard to your Personal Information:
Rights to Know or Access Your Information
California residents have a right to access any of the following which occurred in the prior 12-month period:
The specific pieces of Personal Information that we have collected from you;
The categories of Personal Information we collected from you;
The categories of sources from which the Personal Information was collected;
The categories of third parties to whom we have disclosed your Personal Information;
The categories of Personal Information that we Sold or disclosed for a Business Purpose and the categories of third parties to whom it was disclosed for a Business Purpose; and
The Business or Commercial Purpose for collecting, sharing, or selling your Personal Information.
Right to Deletion
You have a right to request that we delete the Personal Information we collected from you.
Right to Correct Your Information
You have a right to request that we correct your inaccurate Personal Information. If you request that we correct inaccurate Personal Information about you, we will use commercially reasonable efforts to correct it. If necessary, we may ask that you provide documentation showing that the information we retained is inaccurate.
Right to Data Portability
You may request a copy of the Personal Information you previously provided to us in a portable and, to the extent technically feasible, readily usable format.
How to Exercise Your California Privacy Rights
To exercise your rights described as California consumers in this Policy, you may submit your request to us by:
· Sending an email to: support@willfully.com
Who May Exercise Your Rights. You may only make a request to exercise your rights on behalf of yourself. A parent or legal guardian may make a request on behalf of their child. A person that you authorize to act on your behalf may make a request related to your Personal Information. If you choose to use an authorized agent, you must (a) provide signed permission to that authorized agent to submit requests on your behalf, and (b) verify your identity. We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.
Verifiable Consumer Request. To verify your request, you must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information, and you must describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. To verify your identity, we may ask you to provide additional information, or log into your online account, if available. Any information you provide will only be used to verify your request. When seeking additional information from you, we may contact you through the contact phone number or email address you provided in your request. If we cannot verify your identity, we may deny your request.
When We Will Respond. We will try to respond to your request within 45 days. If we require additional time, we will inform you of the reason and extension period. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request.
Notice of Right to Opt-out of Sale/Sharing
California residents may direct us not to sell or share your Personal Information at any time (this is your right to “opt-out”).
Honoring Opt-out Preference Signals. California residents may opt out by sending an Opt-Out Preference Signal, such as the Global Privacy Control (“GPC”) on the browsers or extensions that support such a signal. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs.
If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.
You may also submit your opt-out request by:
· Sending an email to: support@willfully.com
If you are a California resident using an authorized agent to exercise your rights to opt-out of the sale of Personal Information, you must (a) provide signed permission to that authorized agent to submit requests on your behalf, and (b) verify your identity. We may deny a request from an authorized agent if we do not have proof that they are authorized by you to act on your behalf.
Right to Non-Discrimination
You have a right to not receive discriminatory treatment for exercising any of your rights under the CCPA. If we choose to offer a financial incentives program in the future, additional terms will apply which may be an exception to this Section.
Shine the Light.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided above.